Some Principles That A Name Must Fulfill

  • It must be different, memorable and original.
  • Communicate at least one objective of the company’s image.
  • Be linguistically clear and transcultural.
  • Be futuristic in style and international in its scope.
  • Be attractive to the customer.
  • Reflect creativity and awaken curiosity.
  • Be patented -or be able to be- so it can be used internationally.
  • Lack of legal threats
  • Lack of adverse connotations or new potential meanings.
  • We are the ones who have the freedom to decide, you know, “the child is mine and what I have seen”.

Make it official.

In our country, it seems that there is a specific attachment to the economy of the submerged and it is not surprising if we consider the number of burdens that an independent worker has, that which seems to be the scapegoat for all the ills of this country, which he pays

Being autonomous in Spain is not precisely [Link blocked by the Spanish AEDE Rate], but if you are doing work without being registered, you are part of the underground economy and therefore illegal, for which you are exposed to fines and essential sanctions.

Despite everything, the crisis took a series of measures to encourage registration and reduce the costs of Social Security, so that currently has reduced the fee for new self-employed, which is 50 Euros per month.

In conclusion, for the question, do I become autonomous or do I remain “in the shade”? It is best to read about it and clear up some doubts.

Have an online portfolio or portfolio online.

Having a portfolio is essential since it shows what you do, your style and what you can expect from your work. And if it is essential to have it, the most important thing is to make it known through all the online media that we can. That is, in addition to the website, we must have a presence on different social networks and create a professional profile in them. What means or systems are adequate? All those that we believe may be relevant because of the relationships that we can establish in them, because of the fundamental theme and the means we work or because of how comfortable we are with them: that is, if your work is primarily photography, you should be at least on Instagram or Flickr, although that does not mean you do not have a presence in more generalist networks where you can also make your work known, such as Facebook or Twitter, for example. For a designer it is also essential to have the presence in Behance, both to see and to show.

What if I do not have a portfolio? Getting hold of a collection is essential, even if we do not have a professional career. If we lack jobs or we are not very convinced of the positions we have, we can always develop our projects, those situations that we want to do and that we face with enthusiasm. We can also introduce ourselves to some competitions that we consider are not abusive or collaborate with some associations or professionals for an almost symbolic price, which allows us to have some first clients and start with that professional portfolio.

The portfolio must be something alive that the designer must carry out continuously and adapt it to the presentations that he wants to make, depending on what he wants to highlight from his work. A portfolio for a professional is always a work in progress.

We have to sell ourselves.

Freelance designers not only have to design but learn to sell their work. We must learn to market and promote our creative talents, both in a job in a company or if we have opted to have our design studio.

No one will come looking for us if we do not do everything possible to publicize our work and what we can do for our potential clients. We will have to make an effort to know what we can offer -be aware of our strengths and weaknesses-, who may be interested and how we can reach our potential client.

Some principles that a name must fulfill:

  • It must be different, memorable and original.
  • Communicate at least one objective of the company’s image.
  • Be linguistically clear and transcultural.
  • Be futuristic in style and international in its scope.
  • Be attractive to the customer.
  • Reflect creativity and awaken curiosity.
  • Be patented -or be able to be- so it can be used internationally.
  • Lack of legal threats
  • Lack of adverse connotations or new potential meanings.
  • We are the ones who have the freedom to decide, you know, “the child is mine and what I have seen”.

Make it official.

In our country, it seems that there is a specific attachment to the economy of the submerged and it is not surprising if we consider the number of burdens that an independent worker has, that which seems to be the scapegoat for all the ills of this country, which he pays

Being autonomous in Spain is not precisely [Link blocked by the Spanish AEDE Rate], but if you are doing work without being registered, you are part of the underground economy and therefore illegal, for which you are exposed to fines and essential sanctions.

Despite everything, the crisis took a series of measures to encourage registration and reduce the costs of Social Security, so that currently has reduced the fee for new self-employed, which is 50 Euros per month.

In conclusion, for the question, do I become autonomous or do I remain “in the shade”? It is best to read about it and clear up some doubts.

Have an online portfolio or portfolio online.

Having a portfolio is essential since it shows what you do, your style and what you can expect from your work. And if it is essential to have it, the most important thing is to make it known through all the online media that we can. That is, in addition to the website, we must have a presence on different social networks and create a professional profile in them. What means or systems are adequate? All those that we believe may be relevant because of the relationships that we can establish in them, because of the fundamental theme and the means we work or because of how comfortable we are with them: that is, if your work is primarily photography, you should be at least on Instagram or Flickr, although that does not mean you do not have a presence in more generalist networks where you can also make your work known, such as Facebook or Twitter, for example. For a designer it is also essential to have the presence in Behance, both to see and to show.

What if I do not have a portfolio? Getting hold of a collection is essential, even if we do not have a professional career. If we lack jobs or we are not very convinced of the positions we have, we can always develop our projects, those situations that we want to do and that we face with enthusiasm. We can also introduce ourselves to some competitions that we consider are not abusive or collaborate with some associations or professionals for an almost symbolic price, which allows us to have some first clients and start with that professional portfolio.

The portfolio must be something alive that the designer must carry out continuously and adapt it to the presentations that he wants to make, depending on what he wants to highlight from his work. A portfolio for a professional is always a work in progress.

We have to sell ourselves.

Freelance designers not only have to design but learn to sell their work. We must learn to market and promote our creative talents, both in a job in a company or if we have opted to have our design studio.

No one will come looking for us if we do not do everything possible to publicize our work and what we can do for our potential clients. We will have to make an effort to know what we can offer -be aware of our strengths and weaknesses-, who may be interested and how we can reach our potential client.